Protecting Your Brand, Securing Your Investment
Trade marks are the cornerstone of any franchise system. For franchisors, they are the crown jewels of the business, representing the brand identity, reputation and value you have worked hard to build.
For franchisees, they are a critical part of your investment, giving you the assurance that you are operating under a brand that is strong, protected and capable of supporting long term growth.
Support For Franchisors
We help franchisors safeguard their intellectual property and maintain consistent brand protection across their network. Our services include:
- Strategic advice on brand strategy, including assessing whether your brand is available for you and capable of being protected to stop others using it.
- Guidance on ownership of intellectual property to ensure rights sit in the correct entity and are properly recorded.
- Drafting clear and enforceable trade mark licence provisions within franchise agreements.
- Advice on brand use requirements and practical steps for protection.
- Support with post termination restrictions to prevent unauthorised use of your name, logo, and systems.
Support For Franchisee
We help franchisees understand the scope of their rights and obligations when using franchisor owned trade marks. Our services include:
- Advice on understanding your rights to use the franchisor’s trade marks.
- Clear guidance on the scope and limitations of your trade mark licence.
- Explanation of the compliance requirements and ongoing obligations to maintain your licence.
- Advice on what happens to your rights of use when your franchise agreement ends.
- Support to ensure you avoid accidental breaches, unauthorised use, or non-compliance with brand guidelines.
- Due diligence on trade mark ownership and protection.
Why Work With Us?
Real World Perspective
Our in-house experience means we’ve lived franchising and understand all aspects of a franchise business. We understand the pressures franchisors face in protecting their systems and the concerns franchisees have about safeguarding their investment.
Holistic Advice
Your franchise agreement does not exist in isolation. We consider your business strategy, market conditions, and long term goals to provide advice that supports your bigger picture and provide advice in the context of your being in the franchise sector.
More Than 20 Years of Experience
With two decades of experience in the franchise sector we have seen what works, what does not, and how to anticipate issues before they become problems.
Approachable Counsel
If you are new to franchising, understanding how the law impacts your business can feel overwhelming. Whether you are new or experienced, we explain matters clearly, answer your questions thoroughly, and make ourselves accessible throughout our work together.
Ready to Get Started?
Whether you’re launching a franchise system, expanding to multiple units, or considering your first franchise investment, let’s talk about how we can help. Why not schedule a consultation to discuss your needs and explore how we can work together.
Please call us or email and we’ll get back to you as soon as possible.
We aim to keep legal jargon to a minimum and guide you through the process in a manner that is easy to understand.
Our highly-skilled solicitors offer tailored, strategic solutions to even the most complex matters, ensuring you receive the guidance and support you need.
We will be by your side throughout every stage of the process and will provide you with regular updates and advice along the way.
We communicate thoroughly with you from the outset to ensure that we fully understand your individual needs. This allows us to accurately quote for your matter leaving you without any unexpected surprises and fees further down the line.
We provide our clients with a concise and transparent breakdown of costs from the outset of the matter and throughout any subsequent stages. This enables you to build faith and trust in us early on to form a lasting relationship.
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